
Libras de Amor: A National Crusade Against Childhood Malnutrition
In October 2004, FUSAL created the integrated nutrition program Libras de Amor, with the goal of significantly reducing childhood malnutrition as strategy to fight poverty. The program has been designed to fight the primary causes of malnutrition and it provides health services to families, but at the same time, it also teaches families and caretakers healthy hygiene and child-rearing practices as well as skills that can help families increase their income and ensure their food security.
Libras de Amor focuses on the rural municipalities with infant malnutrition rates over 25%. In each of the municipalities it serves, Libras de Amor establishes a team comprised of a doctor, a nutritionist, a nurse, a social worker and an income generation specialist or agricultural consultant.
In addition to significantly reducing malnutrition in our country, we have also committed ourselves to helping to create a culture of generosity and solidarity among all Salvadorans. We have created a diversified fundraising program that solicits donations from business as well as individuals and institutions so that all can participate according to their resources.
Through regular audits and our open book policy, we have acquired a solid reputation for transparency and accontability, and this has translated into relationships of trust among our donors. The implementation of our fundraising strategy and the effort to build a culture of generosity has been possible thanks to our principal partner TCS and all of the national communications outlets who have given us support.